The queen of brining interior design to life through words

Sophie has been passionate about all-things interiors for most of her working life. Not for nothing is her company called Interiors InsideOut – there’s barely a brand she hasn’t written about or a designer she hasn’t interviewed. It’s also led to an insatiable appetite for champagne and canapés, but she’s trying to get that under control!

The ever-changing world of design and interiors is what keeps Sophie coming back for more. It’s also the reason that she wanted to take that insight and passion and use it to shout about some brilliant brands, which is what her PR agency is all about. Interiors InsideOut combines Sophie’s encyclopaedic knowledge of homes with her experience of the journalistic world to create compelling copy and communicate great stories. If you’d like Sophie’s help to strengthen your company’s voice and achieve targeted media coverage, get in touch.

What Sophie Does:

Sophie offers day-to-day press office support to her clients, using an extensive database of journalist contacts to communicate her clients’ key messages. She does this using a combination of these services:

• Maintaining a network of key journalists

• Pitching content to print and digital titles

• Reacting to press requests

• Writing and designing press releases

• Crafting expert comment

• Writing blogs or website copy

• Copywriting for promotional materials

• Establishing tone of voice and brand stories

• Social media content creation

Check out her CV:

At the forefront of interiors journalism for over 15 years, Sophie has written for most of the major consumer titles in her time. She took her knowledge of both the sector and of journalism to found successful PR and content creation agency Interiors InsideOut. And, just five years later, she numbers market-leading manufacturers, iconic designers and skilled makers among her clients.