The plugin CMO and brand strategist 

Sofia is a “hands on” CMO and Small business strategist. Previously Commercial Brand Director, and founding team, at teapigs, she now helps scale small, product-led, start ups and scale ups. 

Having taken teapigs from 4-people-in-a-room to a team of 40 and a much-loved brand as the Commercial Brand Director, Sofia has seen teams through a whole host of small business challenges from building IKEA desks to getting into supermarkets without spending all your money on media. She’s now using that experience to help grow other product-led businesses as a part-time/interim CMO or consultant.

She works as the founders’ right hand person, developing strategy and working hands-on with teams to turn the strategy into actionable, measurable plans. She’ll re-energise teams, get everyone pulling together in one direction and provide a framework they can run with.

Sofia comes from a BIG Italian family with different personalities and volume levels, she loves bringing people together in life and business and will slot into any team with ease. 

Big believer in

• Keeping things simple. Simple commercials. Simple language. 

• Investing smartly. It’s amazing what you can do on a small budget. 

• Action! Making plans that have clear actions you can move on. And measure.

• Testing and learning. 

What Sofia Does:

• Brand Strategy; positioning, point of difference, go-to-market.

• Sales & Marketing Strategy - particularly independent and premium retail, e-commerce, out of home/foodservice, experiential and digital activation

• People & Culture - team structure, accountabilities, culture and engagement.

Check out her CV:

Sofia was part of the founding team at teapigs. She spearheaded the marketing, brand strategy and commercialisation of the business from the early days and helped grow it from a small independent to what it is today - one of the nation’s most successful tea brands! She built an incredible little black book during her time at teapigs and left in 2022 to explore a consultancy career to apply her extensive brand  knowledge to small brands and startups.