Jon Kallus

An Internationally award-winning creative director and certified brand strategist with experience at the world’s most recognised agencies.

Jon is a leading creative director and brand strategist with vast big brand experience. Over the course of his 15+ year experience, he’s been responsible for global creative output for the likes of Bose, Finlandia, Bacardi, and more at Wieden + Kennedy, BBH, Grey, and others. He has personally worked on over 125+ brands for world class marketers like Nike, P&G, Diageo, Brown-Forman, Unilever, Barclays, IAG, Volkswagen Group and many, many others. He founded Fate vs Future to help more brands benefit from his experience.

Similar to The Doers, Fate vs Future is a global network of world class strategic, creative, production and account management talent. Their network of 50+ expert marketers deliver brand strategy, employer brand, internal communications, research, insights, and creative projects that solve business problems, with a particular focus on the intersection of business, culture, and technology.

55+ brand are owning their fate and charting a fresh future with them. They include household names like WeWork and Bumble, and publicly traded B2B enterprises like Amdocs and Square, as well as the world's largest translation company, one of the world’s largest gaming firms, a Jaguar Land Rover-backed tech venture, plus dozens of startups and scale ups around the world.

In 2022, Jon started a well-regarded newsletter covering culture, tech, luxury, travel, media, marketing, and more. It’s read by nearly 1,400 founders, creatives, thought leaders and senior execs at firms like Apple, Accenture, Morgan Stanley, Deloitte, Channel 4, the Gagosian gallery, Goldman Sachs, the BBC, Greenberg Traurig, The Face magazine, and others. It’s a 5 minute read covering what you want to know, 3x a week. It’s one of our favourite newsletters out there.

What Jon Does:

• Mission & ambition definition

• Identity formation

• Brand & product messaging strategy

• New product development and launch plans

• User experience design

• Social media strategy, creative concepts, and production

• Online, film, experiential, print, & outdoor advertising