Getting eyes on your brand

You know you have the story, you just need people to hear about it - Iain is our resident PR person to make that happen. 

Iain is an expert in media relations and a range of PR disciplines, including traditional and digital PR, having headed up teams for household names through to niche services - most recently leading the consumer press office for Asda. 

Starting out in agencies, Iain has spent almost a decade building and executing PR strategies which seamlessly plug into wider marketing objectives to deliver tangible results. From nationwide hotel brands to local microbreweries, leading universities to specialist anti-money laundering software, Iain’s experience provides a solid foundation to understand an industry, with the media contacts in that space to bring a story to life.

What Iain Does:

• Media relations 

• PR strategy 

• Digital PR/linkbuilding 

• PR training 

• Press release/feature writing 

• Press office management 

Check out his CV:

Iain began his PR career in agencies, cutting his teeth in the industry by spending his days on the phone with national news desks and journalists. In fact, many of the contacts made during that time are still top of Iain’s “little black book” to this day. 

With an extensive agency career seeing Iain become an expert in media relations and PR strategy (including digital PR and linkbuilding), he eventually came to lead a team of up to 15 PR pros looking after up to 20 clients at a time. During this time Iain led the charge in creating, executing and refining multi-channel PR strategies across both brand and performance. 

In 2021 Iain left agency life behind to join Asda, where he created and led the supermarket’s first ever in-house press office. Here he led the launch of that year’s Christmas ad, securing blanket national coverage along the way, as well as redefining the PR proposition around Asda’s Extra Special food range. 

Eventually, to make time for his alter-ego who is a passionate Yoga teacher, Iain pursued his venture as a PR consultant in 2022. With a wide range of experience with brands like Barratt Homes, first Direct, The University of Law and Asda, as well as niche B2B experience in finance and FinTech, professional services and hospitality, Iain is the person to supercharge your PR strategy.