Wype
Website Development | Branding Development | Marketing Strategy | Copywriting
Strategic Consultation | Packaging design
The Brief:
Develop all branding, copy, website and packaging design for environmentally friendly hygiene start up, Wype and set the marketing strategy for launch
What we did:
Start-me-up consultation session covering audience profiles, website recommendations, social media strategy, content pillars, tone of voice and SEO keywords.
Brainstorming session together to explore creative ideas and activations.
Worked with our Graphic Design Doer Ben Brown to develop the branding identity for the launch including logo, colour palette, fonts, icons and website design.
Took the newly developed branding and turned it into the launch bottle for Wype working with Ben Brown to design the bottle and Ben Hayes our Word Wizard Doer to come up with the punchy copy and witty one-liners.
Built out Wype’s website on Squarespace that delivered brand messaging, brand and founders story, product details, a blog and most importantly a shopping function to buy directly through the website.
Once Wype had their patent and bottle ready to launch a refillable bottle we revamped the bottle design and created more copy and a refillable box design to go with it.
*Launched in 2020
Results:
Brand new branding developed.
Website live with brand information, shopping function and blog page.
Three different bottle designs created and out in the world reducing landfill and keeping the UK’s butts clean one Wype at a time!
Doers working on Wype:
Jess
Laura
Benjamin Brown
Ben Hayes
“The Doers have been a huge support to us while setting up our branding and website, while taking away all the hassle of managing and coordinating different collaborators. The Doers go above and beyond and don’t only execute requests, but are proactive in suggesting additional solutions. It was a very personalised experience and it felt like they were part of our team!”
