Ben Hayes

Copywriting Strategist

The one who does the words.

Ben is all about words. Words that are clear, concise and charismatic. Not verbose, pretentious or insipid.

Through Grasp he works as a freelance copywriter to help brands sell, educate, and delight. From creating brand stories and tone of voice guidelines. To writing websites and white papers. 

His favourite word? Tartle. Essentially the panic you face when introducing someone whose name you’ve forgotten.

What Ben Does:

  • Brand storytelling and positioning

  • Messaging frameworks (used for websites, investor decks, sales materials etc.)

  • Tone of voice playbook and guidelines

  • Creative campaigns (landing pages, adverts, stationary, anything that’s needs a word or phrase)

Check out his CV:

Ben’s been working with corporates and startups for 10+ years across marketing and operations. 

He started his consultancy, Grasp at the beginning of 2018. Since then his aim has been to help companies write clearly, consistently, and with character. 

Prior to that, he was a CMO at Startupbootcamp - running the marketing for their IoT accelerator program and leading the development of up to 10 startups every year. 

Before that, he sat on the Board at entertainment communications agency The DDA Group as Chief Innovation Officer, and was formerly MD at social media agency Born Social.

Need some help with mastering your brand messaging? Need your brand copy refreshed? Do you have a specific project you need some word wizardry for?

Ben’s Work

Ben’s Blog Posts

Need some help with mastering your brand messaging? Need your brand copy refreshed? Do you have a specific project you need some word wizardry for?